The American indie rock band The Shins have released a new single called The Great Divide. It Arrived new music video by directed Paul Trillo. Speaking of the their track, Shins frontman James Mercer explained;
When the Shins do a “flipped” version of a song, the goal is always to re-approach the production aesthetic and show a different side to the piece. The idea is that a song properly written can be framed in many different contexts and still remain engaging. Yuuki Matthews, Jon Sortland and I sat down and talked about how we could change things up. The original idea was to treat it like a piano ballad but that soon gave way to Yuuki’s moody post new wave treatment. I immediately loved it and so the direction was established. When we flip a song correctly you should have a hard time picking which version you like best!
Paul Trillo said about new track;
For me, “The Great Divide” is about coming to a turning point. The theme of the song speaks to this palpable rift we’re all feeling right now. So when Jon Sortland first reached out with a flurry of ideas, I got really excited at what this could be. We knew we wanted to craft something as grand as the song; something that was both wildly surreal yet also resonates on a human level. I wanted to place the current state of things, this “Great Divide” we’re going through, within the larger context of the universe. Like the song itself, It was both timely and timeless. That’s when I sort of stumbled on this idea of an infinite zoom out through time. The song also has this entrancing quality that keeps pulling you in further and further, so that continual motion made a lot of sense.
You can watch music video below.