The American singer and songwriter SZA has announced that she will debut new music during livestream on July 1. The livestream is a promotional event for Grey Goose. SZA said that about;
Working with an iconic brand like GREY GOOSE and getting to be their Creative Consultant has been a great experience. Essences are everything I look for in a spirit—crisp, light, smooth, and full of flavor. The opportunity felt like a perfect match to me. I love incorporating elements of nature into my performances and the fruits botanicals and herbs in Essences provide a great template for that. I feel like ‘In Bloom’ really captures where I’m at right now, especially after a year and a half of lockdown, which is also why it feels like the best place to debut some of my new material. I’m so excited for my fans to see this performance.
You can check the full announcement here.