Mac DeMarco released his fifth studio album today. And the first video clip is already released. It is directed by Cole Kush and animated by Cole Kush, Denus Goo & Laura Pumphrey. In the previous video clips we have seen characters with different animal masks. However, this time whole video clip is an animation and they don’t have masks anymore. Mac DeMarco’s new song has only one sentence which is “Here comes the cowboy“. He repeats it until you start the believe it! At the end of the video clip, you might start to think “Here goes the cowboy“, because Mac DeMarco’s voice is disappearing slowly and the character is going to somewhere unknown.
Lets watch it from here.